“With nearly everyone doing the same thing, you all sound alike”
Find New Customers is in the process of becoming certified in Buyer Personas, and we have completed the Buyer Persona Master Class from the Buyer Persona Institute.
There is a business services company in New York City with a big problem. Their sales people are complaining “We’re not getting nearly enough sales qualified leads!” What’s the best way to get more leads? PPC ads? More email campaigns? What really works? But that company is not the only one complaining about the lack of quality sales leads. It affects many companies today.
Nothing moves the needle much – except one thing. Really good insights on your buyers compiled and aggregaged by professionals trained in Buyer Personas.
To fully understand the value of personas, let’s listen to the top expert, Adele Revella of the Buyer Persona Institute:
“Buyer personas are about every area of marketing, from messaging plus targeting, segmentation, prioritizing marketing investments, and sales enablement. In fact, there’s not one area of marketing that personas won’t dramatically improve.” Adele Revella
The skills required to craft best-practices buyer personas are not trivial. Concepts like the 5 Rings of Insight (The Five Rings of Insight are a trademark of Buyer Persona Institute, Inc.), conducting unstructured interviews, and collating information in a form to feed marketing campaigns and sales enablement programs – is well beyond the skills of in-house personnel.
This is why companies turn to the buyer persona experts at Find New Customers.
Can’t I just email out a survey?
“Some may be tempted to take a short cut, trying to get insights from focus groups or surveys. Resist this temptation.
- Surveys are useful when you know what the question is.
- Focus groups can get people to choose the best of three alternatives.
But these techniques can only confirm the best answer from a list of pre-selected options — validating what you already know.
The buyer persona interview process goes deeper to identify the questions you don’t know. It’s the way to get at non-obvious insights that allow you to redefine the competitive playing field.” by Adele Revella of the Buyer Persona Institute
Click the link below and complete the form below to learn about Find New Customers buyer persona services. And we now offer a free buyer persona grading service. Send us your personas and we will grade them and return them.
For additional reading, check out the information below on why surveys don’t work and the benefits of Buyer Personas:
Outcomes from Buyer Persona Service
Here are the results that come from buyer persona services. It covers five areas which impact the business in very significant ways:
To prioritize your marketing investments, and where to exclude investments. (Improve effectiveness of Marketing spend)
Help Sales engage qualified buyers. (Improve win rates by recognizing triggers)
To focus creative and marketing efforts to impact choice. (improve relevance)
You have hard evidence to back your strategy designed to have the highest potential to achieve goals. (Get approvals)
To include your messaging and marketing campaigns (improve relevance)
To learn more about Buyer Persona Services from Find New Customers, click here.