Check out “This Rise of the Chief Content Officer” from Forbes.com
Content may be king, but for a long time, it didn’t have a representative in the executive court. That’s quickly changing.
“Chief Content Officer is a role that is sneaking up on senior management as the growth of multimedia publishing grows,” writes David Edelman of Forbes. “As budgets shift to digital, a tidal wave of content is infiltrating online and offline channels to personalize customer experiences, inform a range of communities, or enhance customer education and service.
With the critical nature of content today, the Chief Content Officer may be your company’s most important hire.