Content marketing is the process of creating content (such as blog posts, ebooks, podcasts, video, white papers, webcasts, etc.) which address buyer questions that must be answered in order for them to buy your company’s products or services.
Content marketing is also critical for search marketing today. Search tools look for great content in order to rank your content in search.
In order to create great content that engages your buyers, you should start first with a program to do buyer personas.