Content marketing is the process of creating content (such as blog posts, ebooks, podcasts, video, white papers, webcasts, etc.) which address buyer questions that must be answered in order for them to buy your company’s products or services.
Content marketing is also critical for search marketing today. Search tools look for great content in order to rank your content in search.
I also had the pleasure of interviewing Joe Pulizzi of the Content Marketing Institute and author of Epic Content Marketing, which follows here. Who better to learn from than a content marketing evangelist?
In order to create great content that engages your buyers, you should start first with a program to do buyer personas.
Find New Customers was trained by the best in the business, the Buyer Persona Institute run by my good friend Adele Revella.
To contact Find New Customers, just visit and sign up for your FREE 15 minute call.