Lead Nurturing

Lead Nurturing is the process of sharing valuable  (as defined by the recipient) so that, over time, you earn his or her trust and become the preferred vendor. Lead nurturing works best when it is paired with lead scoring – assigning points based on digital body language.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s