Lead Nurturing is the process of sharing valuable (as defined by the recipient) so that, over time, you earn his or her trust and become the preferred vendor.
Lead nurturing works best when it is paired with lead scoring – assigning points based on digital body language. You should have both positive and negative scoring, because a visit to customer examples is positive, but a visit to a Careers page is probably negative. Potential employees are not leads.
Find New Customers can help your company set up a world-class lead nurturing program to earn trust with buyers and turn them into quality sales leads.
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