Lead Scoring is the process of assigning point values to digital body language or as I like to say to “separate the wheat from the chaff.”

 For instance, someone who visits your home page may just get 5 points, while someone who watches a customer testimonial video might get 15 points. Conversely, someone who visits your careers page might get -50 points.


Lead scoring works best when combined with lead nurturing.  Find New Customers can help you set up Lead Scoring programs to complement Lead Nurturing.

Download a complimentary copy of our eBook: Seven Keys to Lead Nurturing Success and learn more about Lead Nurturing, the process of sharing valuable information – not to you – but to potential buyers, so when they develop trust in you, they buy from you.

You can set up a free 15 minute call with the marketing expert Jeff Ogden simply by visiting Find New Customers or simply fill out the form below.

4 thoughts on “Lead Scoring

  1. Having read this I believed it was rather informative.
    I appreciate you spending some time and energy to put this article
    together. I once again find myself personally spending a significant amount of time both reading and posting comments.
    But so what, it was still worth it!

  2. I think what you published made a lot of sense.
    However, think on this, suppose you were to write a killer headline?
    I ain’t suggesting your content isn’t good.,
    however suppose you added a title to maybe get a person’s attention? I mean Lead Scoring |
    Find New Customers is kinda plain. You might glance at Yahoo’s
    front page and watch how they create post headlines to get viewers interested.
    You might add a video or a picture or two to get readers interested about what you’ve got to say.
    Just my opinion, it might make your posts a little livelier.

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