Lead Scoring

7Keys_LeadScoring_2

Lead Scoring is the process of assigning point values to digital body language.

For instance, someone who visits your home page may just get 5 points, while someone who watches a customer testimonial video might get 15 points. Conversely, someone who visits your careers page might get -50 points.

Lead scoring works best when combined with lead nurturing.

One thought on “Lead Scoring

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