Lead Scoring is the process of assigning point values to digital body language or as I like to say to “separate the wheat from the chaff.”
For instance, someone who visits your home page may just get 5 points, while someone who watches a customer testimonial video might get 15 points. Conversely, someone who visits your careers page might get -50 points.
Lead scoring works best when combined with lead nurturing. Find New Customers can help you set up Lead Scoring programs to complement Lead Nurturing.
Download a complimentary copy of our eBook: Seven Keys to Lead Nurturing Success and learn more about Lead Nurturing, the process of sharing valuable information – not to you – but to potential buyers, so when they develop trust in you, they buy from you.
You can set up a free 15 minute call with the marketing expert Jeff Ogden simply by visiting Find New Customers.