People abhor long signup forms and they abandon them at a rapid rate.
Progressive profiling, found in good marketing automation software, let’s you collect a bit of information at each visit. For instance, you may ask only for name and email on a first visit. But when they come back, you might ask for company and job title.
That’s Progressive Profiling.
Find New Customers can help you get the most out of your marketing automation software and set up Progress Profiling.